Customer Relationship Management, Sales Force Automation and Internet lead systems

About Us

Relationship Automation was founded in 2001 by Mark Durrant, formerly Technical Director and nine-year veteran of GoldMine Software Corporation (now FrontRange Solutions). While at GoldMine, Mark was involved with thousands of successful implementations, being called upon to turn around troubled implementations at every level and get them back on track.


Now with over fifteen years' experience, Mark's GoldMine team is Relationship Automation. Whether you are just starting out or looking to make changes within your current implementation, you can now get the quality and service once reserved only for the highest-profile GoldMine customers.


What Makes RA Different?

According to respected analysts at the Meta Group, fully 55% to 75% of CRM projects do not meet their objectives. Many large-company CEOs are spending a million dollars or more on projects that have a less than 50-50 chance of showing results. We wouldn't bet our money on those odds, and don't think you should have to, either.

Relationship Automation was founded to take a different approach. Our President, Mark Durrant, was one of the original Directors of GoldMine Software Corporation and was a key person in helping build it into a $50 million company. During his time at GoldMine, Mark witnessed first-hand successful implementations as well as troubled ones, giving him a good deal of insight on how to make them work right, the first time around.

This experience informs the RA approach from the start. Our goal is to turn every client into a success story. Part of our methodology requires a compatible fit between our organization and that of the client. Whereas some CRM consultants may take on any client, with little chance for success, we are not content to "churn and burn". We consistently deliver on-time and under-budget -- in most cases in significantly less time than our competitors.


We believe that a successful consulting business requires overwhelmingly positive word of mouth. Our goal is your success.

We Re-earn your Business with Every Interaction

We have a high sense of urgency to get projects done to the highest level of quality. You won't find yourself wondering when or if your call will be returned or when a project will be completed. We strive to exceed expectations, but you don't need to take our word for it:

Unlike others, Relationship Automation does not require that you commit to an up-front retainer nor a monthly contract.. Our work is pay-as-you go with a 15-minute minimum.

We like to say that we have to re-earn your business with each session as you're under no extended obligation. We have a greater sense of urgency than most and a high standard of quality. Work will be done more expeditiously and at lower cost than you may be expecting.  You can try us out with something small and then continue if you are pleased with our service. Try us for an hour and see what you think!

Salesforce Services

GoldMine Premium Edition

Mobile GoldMine